The Cake Connoisseur
2019
- A new identity is created for our sit-in format, the store at Panjarapole is rebranded as ‘Dangee Dums Yums’ our sub-brand for dessert café format
- The second store of this format is launched in Shyamal
- Dangee Dums expands its Consumer Packaged Group (CPG) portfolio by re-launching its ice-cream product in a new consumer friendly packaging format
- Dangee Dums makes an entry into a new category in the CPG domain with the launch of cookies
- Dangee Dums makes an entry into a new category in the CPG domain with the launch of cookies
- Dangee Dums extends its CPG franchise by launching a range of products in Khari category
- We launch store number three and four under the Dangee Dums Yums umbrella at Bopal and Shahibaug respectively
2018
- The flagship store at Panjarapole is re-launched with much fanfare as a sit-in format with multiple dessert options beyond the regular fare at Dangee Dums
- Dangee Dums enter the packaged good segment with launch of its coated chocolate product in two flavors
- We expand our product base by adding waffles, beverages and savories at the flagship store at Panjarapole
2017
- Yet another landmark is breached with the launch of the 75th outlet
- Dangee Dums enters a new category with launch of its ice cream product
2016
- We continue to consolidate our presence in Ahmadabad and Baroda with three outlets each
- Dangee Dums enters in Anand with two outlets and later in the year adds one more
- Dangee Dums enters Surat adding outlets through the year
- We reach another landmark with launch of its 50th outlet
2015
- A key milestone in the journey of the brand as we launch ‘Cake of the Week’ campaign in July. The campaign helped establish Dangee Dums credentials as a serious player in the cakery segment
- Dangee Dums enters the Baroda market with outlets in key markets like Manjalpur, Karelibag and Jetalpur
2013
- We consolidate our presence in Ahmadabad by entering key markets such as Naranpura, Prahaladnagar, Paldi and so on
2011
- The brand ‘Dangee Dum’ is born under the auspices of its mother company Aromen Hospitality
- We bring on board Barry Calebout as technical advisor, he is the World’s leading manufacturer of high-quality chocolate and cocoa products
- We win the award of the best dessert place in Ahmedabad by Times Food Awards in the inception year itself
Spreading Sweetness in People’s Lives since 2011…
Cakes signify sweetness in life. Dangee Dums, with its sheer love for cakes, came into existence for all candid cake lovers in 2011. The saga of Dangee Dums is still being written today. Nevertheless, we can give our customers a glimpse into our journey that has become a thriving entity today!