The Cake Connoisseur
5 Years and still spreading sweetness in people’s Lives
Cakes make life a bit more sweeter! Born out of sheer love for cakes, Dangee Dums came into existence for all candied dessert lovers!
While the saga of Dangee Dums is still being written, we can give our customers a glimpse into the journey of the company into a thriving growing entity!
- The cake legend, Dangee Dums came into existence back in March 2011 under the parent company Aromen Hospitality Private Ltd.
- We had a tie up with Technical Advisor Barry Calebaut, India – World’s leading manufacturer of high-quality chocolate and cocoa products.
- Awarded as the best dessert place in Ahmedabad by Times Food Awards in the inception year itself.
AprilIf the Universe is expanding, shouldn't we? In 2013, we made a swift expansion across Ahmedabad to serve all those having a sweet tooth across the city. With a massive expansion plan in the month of April, we came up with 4 new outlets at key localities - Alpha One Mall, Infocity, Naranpura & Prahladnagar.
June – JulyOfficial Establishment of the Food Division Of Dangee Dums “Republic Dangee Dums”. The unique menu – passport themed Globe Trotter Menu covering global cuisines was created.
OctoberWe also showed up at Paldi.
DecemberAs per a survey, there was a huge demand for our outlet at Bodakdev, which led us to have one more outlet in a prime locality.
AprilTo live a cakelicious life, we must lose our fear of being wrong, and just focus on eating! With this line-up, we expanded our wings to other localities in the city. We showed up at Science City and Thaltej.
MayWe made a grand opening at 4D Square in Motera. We launched our first outdoor campaign “The Cake Face” portraying the true sense of fun attached to cakes on varied occasions.
July“Cake of the Week” campaign was launched that changed the people’s perception cakes and indulging with it on almost all gestures!
AugustHere begins the season of festivities than how can we stay behind? Rakshabandhan campaign was launched with exclusive hampers & product offers.
SeptemberAmdavadis are known for their midnight mean habits and we achieved a major milestone by introducing “Open Till 1 A.M.” for Panjrapole outlet.
JuneOur fans at Bopal and Maninagar got a chance to rejoice with our outlets.
JulyOur “Loot Lo” campaign launched in July was a huge hit among the customers, giving us an overwhelming response.
AugustWe expanded to South Bopal – an upcoming residential area. “Cake Of The Week Is Back” was launched owing to increasing customer demand for the same.
SeptemberWe stretched our foot at Vijay Cross roads
OctoberWe were able to spread smiles by outspreading our stores at Bapunagar, Drive In, Khokhra and Nikol.
NovemberParticipation in Ahmedabad Food Fest that saw the localities pouring in and enjoying our delicacies. Shahibaug, Relief Road, Mithakali and Prernatirth were the next in the expansion spree.
Dangee Dums spreads its wings across Gujarat with opening up at 3 prominent areas in Vadodara – Manjalpur, Karelibaug and Jetalpur
DecemberAnd the expansion spree continues in the year end too with Shyamal & AEC outlet
JanuaryThe New Year started with a focused expansion plan across Gujarat – With 3 new outlets in Ahmedabad at Stadium, Isanpur & Usmanpura, we now stand as 27 outlets strong brand. 3 more outlets in Vadodara at Sayajigunj, OP Road & Vasna Road.
Next in the state was to open up to the educational hub – Anand. We started out with 2 outlets here at Station road & V.V. Nagar Road.
FebruaryWe became proud sponsors for SugarFree Cyclothon 2016, held at Ahmedabad.
February saw another outlet opening at Amul Dairy Road, Anand.
MarchThis month marked the grand launch of Foodista, our very own Multi-cuisine restaurant at Panjrapole. With gorgeous interiors and incomparable food options spanning across cuisines from around the world, Foodista by Dangee Dums turned out to be a hit right from the start.
New outlets opened up at Subhash Chowk, Shivranjani crossroads and Ellora Park.
With the start of World T20, we put up our popular T20 contest as well to show our support for the Indian team, along with celebrating the spirit of cricket with our fans!
AprilOur coolest new addition to the cake segment was with the Star of the Week offer, with three mouth-watering variants available at Rs. 121/- only, in addition to our flagship offer of Cake of the Week at Rs. 250/- only.
JulyDangee Dums set its foot out in Surat, with an outlet opening at Ghod Dod Road and Bhatar Road.
AugustAnand Mahel outlet at Surat opened up.
Rakshabandhan special offers comprising of chocolate and cupcake gift packs were the major highlight around this popular occasion.
SeptemberDangee Dums associated with Wrong Side Raju for an exclusive presence in the movie directed by Bollywood hotshots such as Anurag Kashyap and Abhishek Jain. The star cast also made multiple appearances at our outlets for further engagement with the fans.
New stores opened at Vastrapur, Muktanandnagar and Citylight.
OctoberOctober marked the launch of our 50th store across Gujarat – a proud moment for the entire Dangee Dums team!
Chhotu Cake was launched at the jaw-dropping price of Rs. 99/- only, receiving instant approvals across all audiences in Ahmedabad, Baroda, Anand and Surat.
DecemberHaving more than 50 outlets across the state, we figured our stores needed a bit more of singular limelight. We launched 5 new stores in the month with a Free Cake Dhamaka offer for people living nearby the outlet at each opening. The campaign ended up garnering tons of interest from our patrons, and a lot of good publicity for Dangee Dums.
JanuaryRiding on our successful store launches in December, we continued the trend at multiple stores across the state, both old and new, with patrons lining up outside the stores to get their hands on the delectable cakes. This month also saw the grand launch of Dangee Dums at Surat, much to the excitement of dessert lovers in the city. With 10+ outlets already open, and on our way to 20+ in the next month, we have become an overnight hit amongst the Surat connoisseurs.