Customer Loyalty Program : Terms & Conditions


  1. This agreement for reward of points is entered between Aromen Hospitality Pvt. Ltd. (“Aromen”), having its office at Shop No. G-1 to G-14 & F-1 to F-14 Devraj Industrial Park, Piplaj-Pirana Road, Piplaj Ahmedabad – 382405, and an individual person, details of whom are more particularly provided in the membership form filled and signed by such individual in relation to this program of reward of points (“Member”). The Member accepts and is bound by the terms and conditions set out herein upon placing his / her signature on the said form.
  2. Whereas vide this Agreement Aromen intends to offer points to the Member as reward which can be redeemed against purchases made by the Member from Aromen, through its outlets such as cafes and restaurants under the trade name ‘Dangee Dums’ and / or ‘Foodista’, on the terms and conditions more particularly set out herein, and the Member accepts such terms and conditions.
  3. The Member shall obtain points (“Points”), which shall be credited to the account of the Member with Aromen pursuant to this Agreement, in consideration of making purchases of eligible food and beverage items from outlets such as cafes and / or restaurants operated by Aromen under the trade name ‘Dangee Dums’ and / or ‘Foodista’ (“Eligible Purchases”) more particularly in the manner provided hereinbelow. The foods and beverage items eligible for obtaining Points, shall be at the sole discretion of Aromen. Purchases made by the Member prior to the entering of this Agreement shall not be taken into consideration.
  4. The Points are merely a reward and / or benefit which can be redeemed by the Member against future Eligible Purchases, more particularly in the manner set out hereinbelow. The Member shall not be entitled to obtain Points simpliciter by paying money, nor can the Points be redeemed for cash.
  5. In the event the Member makes Eligible Purchase, the Member may provide his / her mobile number registered with Aromen pursuant to this Agreement, at the time of billing of the relevant Eligible Purchase(s). Pursuant to receipt of the same, Aromen shall issue a one time password (OTP) to such registered mobile number and upon providing the same to the relevant personnel of Aromen at the concerned outlet by the Member, Aromen shall credit Points to the said account of the Member. The number of Points that would be credited to the said account of the Member will be dependent on the type of membership of the Member more particularly set out herein below.
  6. The number of Points to be credited to the account of the Member during each such Eligible Purchase shall be on the basis of the value of such purchase in Indian Rupees less any indirect taxes applicable on such purchase such as VAT, service tax etc., tips, any discounts, offers, gift card / certificate value etc. by which the price of the concerned products is reduced (“Value”).
  7. The Member shall initially have Silver Membership during which period the Member shall be awarded 2 Points for every Rs. 100/- of Value on Eligible Purchase(s). The Member shall receive 20 Points as a bonus reward at the time of seeking membership for the first time.
  8. The Membership of the Member shall be upgraded to Gold Membership in the event the Member has made Eligible Purchases of more than Rs. 15,000/- of Value. When the Member is under the Gold Membership, he / she will be awarded 3 Points for every Rs. 100/- of Value on Eligible Purchase(s).
  9. The Membership of the Member shall be upgraded to Platinum Membership in the event the Member has made Eligible Purchases of more than Rs. 40,000/- of Value. When the Member is under the Platinum Membership, he / she will be awarded 5 Points for every Rs. 100/- of Value on Eligible Purchase(s).
  10. For the purpose of awarding Points, in the event the last two digits of amount of Eligible Purchase of Value is Rs. 50/- or greater, then it shall be deemed that the Member has made Eligible Purchase of Value of entire Rs. 100/- and will be awarded Points accordingly. For example, in the event the Member has made Eligible Purchase of Value of Rs. 755/-, then it shall be deemed that the Member has made Eligible Purchase of Value of Rs. 800/- and will be awarded Points accordingly.
  11. The Member shall continue to remain under the concerned type of Membership once the Member is upgraded to such Membership until termination of this Agreement.
  12. The Points obtained by the Member during the Eligible Purchase can be redeemed by the Member only during a subsequent Eligible Purchase. However, such subsequent Eligible Purchase could be on the same day as well.
  13. The Member shall be entitled to redeem the Points against Eligible Purchase(s) for entire value of the bill generated during such purchase including the amounts of indirect taxes such as VAT, service tax etc. where each Point shall carry discount value of Re. 1/- (Rupee one only) on such Eligible Purchase. The Member shall be required to make request for redemption during the time of billing of the concerned Eligible Purchase and the Member shall receive OTP pursuant to such request. Upon providing the same to the concerned personnel of Aromen, Aromen shall accept and implement such request of the Member and redeem the Points against value of the concerned bill.
  14. The Member shall not obtain any Points for value on the Eligible Purchase on which the Member chooses to redeem the Points, save aside for the Value remaining after redemption, if any.
  15. The Member shall be entitled to obtain Points only when he / she personally makes the Eligible Purchases. The Member shall not be entitled to obtain Points on the purchases made by persons other than the Member.
  16. No person other than the Member shall be entitled to redeem the Points obtained by the Member on the Eligible Purchase(s). The Member shall not allow usage of Points in his / her account to be redeemed by any other person.
  17. The Points are not the property of the Member and are not liable to be inherited by heirs / legatees of the Member and is merely a benefit / reward that can be withdrawn by Aromen at any point of time. The Member shall not be entitled to transfer / assign the Points obtained by him / her in any manner whatsoever.
  18. Aromen shall intimate the status of the Points and type of Membership of the Member to the Member via short message service (SMS) and / or email, provided by the Member to Aromen from time to time, and / or during Eligible Purchase(s).
  19. The Member represents and warrants that:
    1. he / she has completed 18 years of age and is competent of entering into this Agreement as per and in accordance with the provisions of the Indian Contract Act, 1872;
    2. he / she is entitled to use the said registered mobile number for his / her own personal use; and
    3. that he / she has provided true and correct information of the Member to Aromen.
  20. The Member gives consent and permission to Aromen to send special offers, marketing / promotional messages etc. to its said registered mobile number and / or email address notwithstanding the registration of said mobile number seeking stoppage of solicited and / or unsolicited commercial and / or promotional communications (including vide messages and telephone calls) under the applicable laws.
  21. Aromen shall be entitled to add, delete, amend, modify etc. the terms and conditions of this program of reward of points at its sole discretion and as and how Aromen deems fit. Aromen shall intimate the same to the Member on the said registered mobile number of the Member and / or his / her email address provided by the Member to Aromen, and the Member shall at all times be deemed to have accepted the same and be bound by it.
  22. The term of this Agreement shall be from the date of entering into this Agreement for a period of 1 (one) year and till last date of the relevant month in which such one year ends. In the event the Member wishes to renew this Agreement, then the Member shall make a request of the same to Aromen and this Agreement may be renewed as per the sole discretion of Aromen, and as per the terms and conditions that Aromen deems fit.
  23. In the event it appears to Aromen that the Points obtained by the Member are not as per and in accordance with the terms and conditions of this Agreement, in letter and in spirit, then Aromen shall be entitled to deduct the Points as and how it deems fit, and Aromen’s decision in relation to the same shall be final and binding on the Member.
  24. In the event it appears to Aromen that the Points of the Member are redeemed by any person other than the Member, and / or the redemption is not as per and in accordance with the terms and conditions of this Agreement, then the Member shall be liable to indemnify Aromen of any damages, losses, etc. that Aromen has incurred / suffered due to the same.
  25. In the event Aromen suffers any damage, loss, costs, expenses etc. due to, the breach of the terms and conditions of this Agreement by the Member, negligence, fraud and / or default on the part of the Member, then the Member shall at all times be liable to indemnify Aromen for the same.
  26. Notwithstanding anything, in the event the Member breaches any terms and/or conditions of this Agreement, and / or in the opinion of Aromen, the Member has not complied with the terms and conditions of this Agreement, in letter and / or in spirit, then Aromen shall at its discretion be entitled to either, suspend the Membership of the Member, and / or cancel the Membership of the Member, and terminate this Agreement. This Agreement shall stand terminated on the death of the Member and accrued Points shall stand cancelled.
  27. The Member gives consent to Aromen to use the personal information of the Member provided by the Member to Aromen, as Aromen deems fit, including using the same for economic purposes.
  28. The Member shall be liable to inform Aromen of any changes in the personal information of the Member provided to Aromen.
  29. This Agreement shall be governed by the laws of Republic of India. Any dispute and / or difference arising in relation to this Agreement shall be referred to arbitration to be conducted by sole arbitrator to be mutually agreed upon between the parties to this Agreement. The arbitration proceedings shall be governed by and be held as per and in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended and / or re-enacted from time to time. The place / seat of arbitration shall be Ahmedabad. The courts at Ahmedabad shall have exclusive jurisdiction in relation to any matter in relation to the said arbitration proceedings.